Aim at heaven and you will get earth thrown in. Aim at earth and you get neither.


Stealing for Jesus

by _francois on October 20th, 2012

One of the most common excuses filmmakers give for stealing music is because it’s too expensive to buy music that’s copyrighted and it’s too expensive to have someone write and record an original score that is of great quality. This is something we run into...

1 Comment  Film


Joining The Family

by _francois on June 13th, 2012

Do you remember when you were a child and would declare today “Opposite Day”? I did it quite often, but I never had enough patience to enforce it for the entire day. Eventually one of my sisters would grow tired of it or a new...

No Comments  Church


Rewriting God’s Story

by _francois on May 2nd, 2012

God wrote the story. Eve wanted a better story. Cain didn’t agree with the story. Pharaoh felt threatened by the story. The Israelites complained about the story. Sampson thought he was above the story. King David thought there should be an extra sex scene in...

No Comments  Creative


5 Things Church Creatives Need To Hear

by _francois on April 12th, 2012

1. God doesn’t need your talent, but he does want your heart. Which are you giving him more of? 2. If God wanted the best on your church’s team he would have picked someone else, so figure out why he picked you instead. I have...

3 Comments   Creative


The Message :: The Messenger

by _francois on February 29th, 2012

For most of us our lives will speak much louder than our message. This is a good thing – especially when we realize that there is only one good and perfect message (you know, the one that God wrote) and a bunch of other crappy...

No Comments  Film


A Manifesto for 2012 – Creative Dept.

by admin on January 5th, 2012

In 2012 things will feel different. God is doing new things…taking the Rock to new places. New means that several of the systems and structures and values that have carried us through 2011 will NOT be those we require in 2012…so get ready – get...

3 Comments   Uncategorized


Creative Direction, Freedom, and Stress

by admin on November 28th, 2011

DISCLAIMER: ALL people are inherently creative. The only difference between “creative” and “non-creative” people is that “creative” people believe they are creative. When I talk about “creative” people and teams in this blog, I’m referring to those who both believe they are creative and who...

1 Comment  Uncategorized


If Jesus Was A Copywriter

by admin on November 24th, 2011

I’d like to think Jesus was the greatest living marketer of all-time. His accolades are astonishing. After starting with only twelve, His customer base now reaches 1/3 of the world, His brand has lasted over 2,000 years and His book is the #1 best-seller of...

1 Comment  Branding